Linglong’s Brand Value Surpassed 50 Billion RMB

Date:2020-08-06

The 17th World Brand Conference, hosted by the World Brand Lab, was held in Beijing on August 5. During the conference, the 2020 China's 500 Most Valuable Brands analysis report was released. Linglong Tire ranked 116th in this listing with a brand value at 51.967 billion RMB, an increase of more than 6 billion RMB than that of 2019.

The theme of this year’s World Brand Conference is How Brands Grow against the Global Pandemic. Professor Ziv Carmon from the European School of Business Administration pointed out that COVID-19 has caused unprecedented economic consequences. Many companies have suffered heavy losses and some even went bankrupt. However, some brands can thrive in this crisis.

Linglong Tire has been on the list for the sixteenth time and has maintained an annual growth of over five billion RMB for seven consecutive years. In recent years, the company has continued to take the road of high-quality development, and vigorously implements brand strategy through strict quality creation and ingenuity, and promotes brand value into an explosive growth channel.

In the beginning of 2020, faced with global pandemic, Linglong Tire insists on continuously building strategic power, product power, innovation power, marketing power, and brand power. Meanwhile, it actively fulfills its social responsibilities, and immediately contributes to the fight against the epidemic through donations, demonstrating corporate responsibility and the charm of a big brand.

Under this situation, the New Retail strategy was launched ahead of time. By adjusting the sales strategy and product structure and focusing on channel upgrades, Linglong brand has entered a new stage of healthy development.