School Bus Market Analysis from Jan. to Jul. of 2013

Date:2013-08-26 Source:www.chinaspv.com

www.chinaspv.com: Feature 1, Increase in the first three months is negative which turns to positive in the latter four months. The biggest decline and increase respectively happens in Jan.—Feb. and Jan.—May. Increase after May slows down.

Month	Jan.	Jan.-Feb.	Jan.-Mar.	Jan.-Apr.	Jan.-May	Jan.-Jun.	Jan.-Jul.
Year-on-year Increase %	-12.0	-25.19	-15.0	10.82	18.8	16.7	14.36

Reasons of decreasing increase after May are as follows:

1. National macro economy slows down its growth after May which would definitely influence all industries.

2. School bus purchasers mainly depend on governmental funds. Slowing national economic increase would have conducting effect over school bus market increase.

3. Most of schools start their summer holidays after June which turn to official summer holidays in July. Thus, school bus purchasing season and period are both influenced, which objectively limits school bus market increase in the time. As a consequence, school bus sales slow down its increase speed after May.

Feature 2, Yutong Bus is still No.1 by sales, but, with a 9.54% decline of market share. Level of sales concentration by top 15 school bus enterprises is slightly weakening. The largest sales volume belongs to 6-7m bus. Meanwhile, the biggest proportions of decline and increase are respectively 7-8m and 5-6m.

According to data of 50 major bus manufacturers, total sales volume of school bus from Jan. to Jul. is 15,000 units increasing almost 14.36% than 13,117 units of 2012. Sales volume by top 15 enterprises is 14,173 units taking up 94.48%. This market share by top 15 reduces 0.4% than Jan. to June. Detailed sales volumes of top 15 enterprises are as follows:

Sales of Major School Bus Manufacturers from Jan. to Jul. of 2012 and 2013 (Unit)

Enterprise	Yutong Bus	Changan Bus	Quick Bus	Zhongtong Bus	Xiangfan Touring Vehicle	Dongfeng Special Vehicle	Shangrao Bus	Yantai Shuchi
In Total	3,184	2,518	1,852	1,541	1,173	918	530	486
＞12m	0	0	0	0	0	0	0
11-12m	67	0	0	0	0	0	0	0
10-11m	242	0	0	42	0	0	0	0
9-10m	76	131	0	96	30	0	30	0
8-9m	681	53	58	123	101	0	102	153
7-8m	811	306	2	118	198	320	44	235
6-7m	491	885	96	1,162	161	598	68	97
5-6m	816	4,143	0		683		286	1
3.5-5m			1,696

Enterprise	Higer Bus	KingLong Bus	Shaolin Bus	Golden Dragon Bus	Dongfeng Bus	Huanghai Bus	Sunlong Bus	JAC Bus
In Total	454	326	308	276	177	159	150	121
＞12m	0	0	0	0	0	0	0
11-12m	91	0	0	0	0	0	0	0
10-11m	25	0	0	32	0	0	0	0
9-10m	0	31	0	55	0	0	0	0
8-9m	19	0	19	0	0	42	45	14
7-8m	203	190	105	108	75	117	98	3
6-7m	0	105	184	0	76		7	104
5-6m	116			81	26
3.5-5m

Sales of Top 15 School Bus Manufacturers from Jan. to Jul. of 2013 by Length

Length Range	11-12m	10-11m	9-10m	8-9m	7-8m	6-7m	5-6m	3.5-5m	In Total
Sales (Unit)	158	341	449	1,410	2,933	4,034	3,152	1,696	14,173
Proportion (%)	1.1	2.4	3.17	9.95	20.69	28.46	22.2	11.97	100
Year-on-year Proportion (%)	0	3.05	4.10	11.26	33.9	32.5	8.89	6.21	100

From the chart above we can see that:

1. School bus sales volumes exceeding 1,000 units from Jan. to Jul. of 2013 belong to five manufacturers, including Yutong Bus, Changan Bus, Quick Bus, Zhongtong Bus and Dongfeng Xiangfan Touring Vehicle. Among these five, Yutong Bus takes up 21.22% market share by its sales volume of 3,184 units ranking No.1. However, it still reduces 9.54% compared with 30.76% of 2012.

2. From the sales of top 15 bus enterprises, 6-7m takes up 28.46% market share followed by 5-6m with its 22.2% market share. The third is 7-8m taking up 20.69% market share. The last one is 11-12m with only 1.10% market share, but, still filling the blank of 2012 and indicating the extension of school bus product chain.

3. Compared with the same period of 2012, the biggest proportions of decline and increase are respectively 7-8m and 5-6m.