Li Sheng, Chairman of FAW Jiefang, recently visited Australia for on-site market research. He held discussions with local distributors and witnessed the signing ceremony of a distribution agreement for 1,000 commercial vehicles. Leng Changchun, Assistant General Manager of FAW Jiefang and General Manager and Party Secretary of Jiefang International, accompanied the visit.
During the research tour, Li Sheng met with regional distributors in Victoria, Queensland and New South Wales. He offered guidance on channel empowerment, customer management and the development of market response mechanisms to align all parties for coordinated growth. At frontline operation sites, he listened to end customers and inspected vehicle performance to gain first-hand market insights.
Li Sheng visited the headquarters of FAW Jiefang's Australian distributor and held in-depth talks with the local team. Both sides exchanged views on key topics including channel network optimisation, local marketing strategies, after-sales service system development, and customer acquisition and retention. They identified challenges to market expansion and agreed on targets, approaches and implementation plans for the next phase of long-term collaboration.
Witnessed by executives from FAW Jiefang and its Australian distributor, the two parties formally signed the 1,000-unit commercial vehicle distribution agreement. Built on long-standing mutual trust and tailored to local transport demands, this bulk order reflects growing recognition of Jiefang products in Australia. It also strongly supports the brand's system-based overseas expansion and strategic layout in key overseas markets.
Li Sheng stated that internationalisation is an inevitable path for FAW Jiefang to achieve high-quality development. Competition in the global commercial vehicle sector is no longer limited to products alone. It has evolved into an all-round competition covering customised vehicles, spare parts supply, after-sales service and operational support. Staying customer-centric, FAW Jiefang will carry out forward development and customised vehicle adaptation in line with local regulations, diverse road conditions and real operational scenarios such as long-haul transport and engineering work.
Li Sheng emphasised that FAW Jiefang will keep boosting resource investment in strategic overseas markets, accelerating the shift from "product export" to "system export and value export". The brand will build a localised network integrating sales, spare parts, service and training, and deliver reliable vehicles together with full-lifecycle transport solutions. It aims to set a benchmark for Chinese commercial vehicles entering Australia's high-end market, with breakthroughs in key regions underpinning the steady delivery of the SPRINT 2030 internationalisation strategy.
Moving forward, FAW Jiefang will continue to deepen its presence in core strategic overseas markets such as Australia. It will further refine its global sales and service network and strengthen localised operation and collaboration. Working steadily with partners with a long-term mindset, FAW Jiefang will sharpen its competitiveness in mature high-end overseas markets and shine brighter on the global stage.
