Dongfeng Speeds up the Strategic Arrangement Home and Abroad

www.chinaspv.com：Good news follows one by one about Dongfeng Commercial Vehicle Company. The brand and market promotion activities have fully completed, which are conducted with the same pace in home and overseas market. In the overseas market, the team of this builder attended Volvo Ocean Race and finally wins the third place through the global ten port cities for nine months, extremely increasing the brand popularity. In China, Dongfeng Tianlong Truck Driver Games carries on in ten cities for nine months, which follows the behavior standard of safe driving and offers the professional communication platform for 540,000 drivers to make more good drivers.

Based on increasing product competitiveness and precise promotion, this builder remains realizing the sales of 62,788 units of medium and heavy trucks in context of the sharp decline of the commercial vehicle industry in the first half of 2015, accounting for 16.16% in the market, 1.17% up compared with the previous year.

Huang Gang, general manager of this producer showed, ”Our international strategy refers to a long process, requiring constant optimization of products and service, enhancing the world influence of the brand. Looking back these two games, the representative teams of Dongfeng both experienced challenges; however, they insisted on for objectives and dreams.” By means of these two brand marketing events, the producer further consolidates the market position in China, as well as, increases the overseas popularity.

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